Font Used in Progressive Auto Insurance Cards: Progressive auto insurance is one of the largest providers of car insurance in the United States. Progressive insurance cards contain important policy information that drivers are required to carry as proof of insurance. But what exactly is the font used on Progressive insurance cards? What considerations go into choosing this font? In this article, we’ll take a closer look at the custom font used on Progressive insurance cards, why this specific font is used, and how it compares to fonts used by other top insurance providers.
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The Custom Font Used on Progressive Insurance Cards
Progressive auto insurance cards predominantly use a proprietary font called 96 Sans for all text. 96 Sans is a custom sans-serif font designed in-house by Progressive’s marketing and creative teams. The font was specially created to communicate Progressive’s brand personality. 96 Sans is designed to be highly readable, friendly, intelligent and versatile.
On the Progressive insurance cards, 96 Sans is used at a point size ideal for clarity and quick reading at the compact card dimensions. The letters are printed in bold black against a white background to maximize contrast and legibility. Overall, the design focuses on functionality – the font must clearly communicate complex policy details.
Some of the key information displayed in 96 Sans includes:
- Policyholder’s name
- Policy number
- Vehicle information
- Coverage types
- Effective dates
- Progressive contact info
Why 96 Sans is Used on Insurance Cards
96 Sans is tailored by Progressive to be easy to read across digital and print materials. Its clean lines and open letterforms allow for legibility at small sizes. Insurance cards must be quickly understood by anyone needing proof of coverage. 96 Sans achieves the efficient legibility required.
Additionally, 96 Sans was designed by Progressive to display well across different digital platforms and devices. This ensures a consistent experience of their branding and documents.
The custom font also aligns Progressive’s cards and materials with their brand identity. 96 Sans communicates their commitment to an intelligent, friendly, and trustworthy customer experience.
Fonts Similar to Progressive Auto Insurance Card Font
Here are some fonts that are similar in style and appearance to the custom Progressive font 96 Sans:
- Arial – Popular san-serif font. Has a simple, straight-forward look like 96 Sans. Great for clarity.
- Helvetica – Another common san-serif font. Clean and legible with a professional appearance.
- Calibri – Sans-serif font designed for digital use. Has an open, rounded design that is easy to read.
- Verdana – Designed specifically for computer screens. Similar proportions as 96 Sans.
- Futura – Simple, functional san-serif typeface. Shares design elements like consistent stroke widths.
- Gill Sans – Classic san-serif font with a geometric, structured look.
- Optima – Modern-feeling san-serif. Has open counters like 96 Sans.
- Franklin Gothic – Traditional san-serif font with strong, prominent letterforms.
- Century Gothic – Has a similar sturdy, thick design as 96 Sans. Works well at small sizes.
- Trebuchet – San-serif known for high readability and versatile uses.
The key similarities of these fonts with 96 Sans are the clean san-serif style, straightforward letterforms, excellent readability and functionality, and visual consistency. They provide that dependable, professional look fitting for insurance documents.
How Progressive’s Font Compares to Other Insurance Providers
Many top insurance providers opt for popular sans-serif fonts like Arial and Helvetica on their insurance cards. Progressive’s custom 96 Sans differentiates their cards with a font uniquely created for their brand personality and recognition. The goal still remains maximizing legibility – but 96 Sans adds their own style.
Progressive’s typography stands apart with this proprietary font designed specifically for insurance communications. It gives their cards and documents a distinctive yet professional look compared to competitors.
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Progressive automobile insurance cards make use of the custom-designed 96 Sans font to communicate their brand identity while optimizing readability. 96 Sans is crafted to be friendly, intelligent and trustworthy in line with Progressive’s focus on customer experience. While specially created for Progressive, 96 Sans adheres to best practices for legible insurance document design. Next time you review your auto insurance cards, recognize that the readable 96 Sans font was thoughtfully defined to represent Progressive’s unique brand.